I Am a Goddess- The Campaign

I AM A GODDESS- The Boyfriend Tee
from $22.00

YWCA Goddess Campaign. 

Domestic violence is one of the many issues that plagues our communities nationwide. 1 out 3 women experience domestic violence in their lifetime. By purchasing this shirt, you are helping raise awareness and promote self-love for women of every age and background. Proceeds of your purchase go towards the YWCA of Greater Memphis-Battered Women's Shelter. Let's open the conversation, by proclaiming who we really are...GODDESS. 

*Models are wearing a size small

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Misty, Mara, and The Standards

I've long held a penchant for American Pop standards. Credit it to what some may say my "old soul"; the standards remain the music of my dreams. See, I'm a daydreamer, dreamer, lost in my thoughts, or imagination kind of girl. Ever in my own world,  and most of the time American standards play. Dinah Washington, Nancy Wilson, Carmen McRae, Ella Fitzgerald.  They inspire me with their musical style and swagger. They illustrate feeling with words, something I may spend my entire life trying to write down. Not to mention, they possess an air of womanhood and power. Although, they often sing about the broken down effects of romance. You can't help but gain the notion they never really lost control. And it's something about the reflection of their song. The other side to me that likes to sit in a lonely room as the record plays, glass in hand, and smoke escaping from my lips. It's a tormented kind of pleasure only a standard fulfills. 

       My favorite, among the countless list of tunes that tap into my airy reflections of fresh love  or pitiful heartbreak, is "Misty" by Johnny Mathis. It seems to me Mathis's voice transforms into the mistiness, often helpless emotions of love. But , that's the beauty of Pop Standards. It captures the beginnings of love...well before "we" set in.

        I'm thrilled to share that the language of music allows me to connect with present-day artist like Mara Hruby. The native Oakland, California creative is everything I need. Vintage loving, standard swinging, spacey futuristic GODDESS. With her recent release "Archaic Rapture, I won't have to go without the classic sounds of a bygone era. She fascinates me with her minimal interpretations of songs passed through many lips like a melodic folktale. Phasing, composition, a subtle blend of genres. Not to mention, it's difficult to push a classic sound in an ever-changing world. Mara Hruby holds her own, and that's the magic of standards. It's solely there to take you on a personal journey. Wherever you heart leads you, the music provides an escape. 

MISTY

Mara Hruby

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The Standards

Vintage Black Glamour

I might be a bit too presumptuous in giving gift ideas. But, I'll allow my years of working in retail to go, as far to say The Vintage Black Glamour book is one of the best gift ideas this upcoming holiday. For any goddess that holds a torch for history, beauty, and entertainment, The Vintage Black Glamour book fills you with beautiful imagery and nuggets of information about some the most iconic women our past. Just credit Nichelle Gainer, a renowned journalist whose work appeared in Glamour, Essence, GQ, and InStyle Magazine. Gainer, an avid blogger of more than 3 cultural, fashion, and wellness sites, collects hundreds of images to visualize the journey and ethereal allure of women of color.  After much anticipation, Gainer's book is available via Rocket 88 publishing. Below is the link to get your copy today! Be sure to spread the word.



Dedication

This space is dedicated to the bold moves of individuals and acts that defy any type of barrier. 

Who welcome obstacles and chances.

Mistakes and Miracles.

Fearless for good life

Living Free.

To every Goddess doing their thing.

-Stay Gold. 


Meet Alice Smith

     I saw Alice Smith on a recorded broadcast a few months back. It was an instant surprise that such a sultry powerhouse projected from such a tiny frame. Mrs. Smith has drummed to the beat of her own rhythm for quite some time. All the while, rocking anything from a Dolce Gabbana emerald sequin dress to a boyfriend white tee and jeans, pouty ruby red lips. But, I know that's the beauty of her artistry, let alone her style. She gifts us with a nostalgic presence quite her very own. Blues, Rock, and Jazz. A Future style, unlabeled. No telling what's up her emerald sleeve, humming. But, I'll keep an ear out, listening. Feel free to join me.

 

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A Trip Forty West

     NOW is the time to upstart your passions! At some point in our lives, we all make decisions based on outside expectations, or we simply just hinder ourselves. Our dreams take a back seat to practicality or just plain good ole' fear. For me that time was in 2009, while a sophomore in college. I hoped to become a published writer and literary professor. However, I was told I would never get published because it was just too competitive. Somewhere along the way, I abandoned that dream to self- doubt and the criticism of others, while never really getting my passion back. It took me until now to realize that my passions were taking a severe beating I mainly participated in.  Time wasted and fears consoled because I simply felt I wasn't good enough...BUT it's amazing how the universe works. How it often pushes you in the direction you seek. Just when I started to get my goings, I happened to stumble upon a blog about one woman's adventures between Memphis and Nashville, TN, on Forty West. Little did I know, we shared similar doubts with a kindred goal to optimize on our passions. So, I hopped in my car and drove along I-40 West to meet this woman. We toured Downtown Nashville as we aquatinted ourselves, linking creative visions through the lens. I walked away confirmed and renewed that whatever you believe in should never take a back seat. Every woman, every Goddess is capable of turning the most minimal idea into the most grandest scheme. All you need is a getaway, a tank full of determination, and a destination in mind. Meet LaToya Nash as she shows us Life on Forty West.

What is your profession?

I've been a licensed to practice law since 2010.

What is your passion?

I have always have a passion for creativity and expressing my self through artistic means such as writing and fashion.

What is your dream?

Right now, my goal is to develop a brand. I would like for my Forty West brand to include a lifestyle blog, photography and management of musicians and fashion designers, model, etc.

What is the concept of Forty West?

Through this blog, I'll share with you the makings of my Southern lifestyle: family, friends, good music, delicious eats (my life mostly revolves around food, by the way), chic interior decor and a wardrobe that reflects my understated, yet ever-changing style. 

What made you want to start a Life of Forty West?

When I was in high school, I wanted to be a journalist. My plan was to move to NYC and write for a major music magazine. I got discouraged shortly before I started college and decided to pursue a career in something I felt would be more lucrative and would provide me with financial stability. I decided to attend law school, but while I was there, I was very unhappy, as my heart wasn't in it and I felt that I belonged in the arts. Years later, when Instagram was created, I discovered a new way to express myself throughout photography. So many people admired my images and encouraged me to start a blog, which I figured would be a great way to bring it all together. 

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Would you say exploring your passions had anything to do with a particular phase in your life? If so how would you describe that phase?

I always knew what I was passionate about, I just lost my way somewhere between the end of high school and my first year of law school. It was during law school that I realized I was pursuing law for the wrong reasons and I needed to find my way back to the journalism aspirations I once had. 

What do you want your legacy to be?

I'd like for my legacy to be based in music, fashion, writing and photography. I always visualize myself having a child who has an interest in all thing artistic as well, so that I can encourage them and steer them in the right direction like I wish I had been. Even if my child has an interest in something completely different, I plan on being the type of parent that encourages their child to follow his or her passion no matter what. 

 Any current business ventures or projects you're working on?

Currently, I am working on the blog as well as focusing on honing my photography skills. I recently became a manager/publicist for a Memphis-based female DJ, a role that has allowed me to intertwine my love of the arts and my legal skills.  

www.lifeonfortywest.com